Pay Per Click advertising and marketing is a great way to help draw traffic to your business and it can be fairly cost effective as well. The way that PPC works is that you, the advertiser or business owner, join a search engine’s pay per click program and you set up an account with a budget that you want to spend on advertising. Some people only put in $50.00 and others will spend hundreds and maybe thousands in an effort to get ahead in the marketing game.
With pay per click marketing there are several ways to set up your ad campaigns and budgets but one of the most common ways is to only pay when someone clicks on the ad that is placed. You create a small ad for your company or your products, usually made up of some text and a small image, and then you specify which keyword or phrases you want associated with your ad. After you have created your ad you work out with the search engine PPC program how much you are willing to pay every time someone clicks on your advertisement. Once you have come to an agreement your ad will be placed or show up when someone searches for words associated with your ad.
For example, if your business sells antique furniture any time someone uses the search engine that you are advertising on to look for antique furniture or searches words associated with your site (like “antique” “chair” or “old furniture”) your ad will show up along with their search results. As they are looking at the results page they may see your ad and click on it. You get charged or that click based on the rate that you set originally, but you have potentially just gained another customer or sold some antique furniture to that visitor. When they click on your ad they are redirected to your webpage and they can begin to look at all of the services and products that your company has to offer. It is a very easy and effective way to market your goods and can bring in more customers than you may even realize.
One thing to consider with pay per click advertising is that some people may click on your ad but then exit before you page is fully loaded. So in that sense you may be losing money without having actual visitors to your page. However, when someone clicks on your ad they will most likely have clicked because they want to see your products and see what you have to offer. Many businesses, regardless of their size, are finding that this is an effective way to advertise and to get more traffic to their websites. Not everyone that visits is going to purchase something but you are still getting interested parties to visit your site and that will help with your branding and brand recognition. These visitors might be more inclined to remember your business the next time they (or someone they know) are looking for something that you can help them with. All of these marketing strategies work in tandem to get you the best results when it comes to bringing in new customers.
If you have any questions or would like help setting up or managing your Pay Per Click advertising campaign contact us to discuss how we can help you.